Wrangling Stakeholders Like Wrangling Sharks

In a previous life I worked for a season on a dive boat in the Barrier Reef, taking visitors to witness the wonders of the Cod Hole and Coral Sea. As part of the trip we’d organise a shark feed, and my role as a safety diver was to keep the sharks from biting the customers (and to keep the customers from antagonising the sharks). It was always interesting seeing the fear on customers faces before they got into…



Design Founder, speaker, start-up advisor & coach. @Seedcamp Venture Partner. Formerly @Clearleft @LDConf & @UXLondon . Trainee Pilot. Ex shark-wrangler.

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