On the subject of Golden Ages, from Douglas Adams.
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you’re thirty-five is against the natural order of things.
It’s worth noting that UX has always been focussed on business needs as well as users needs, product strategy as well as UX strategy, and grows and acquisition, as well as long term experience. So please don’t mistake doing UX badly with UX being somehow flawed or insufficient.