Crafting the Perfect Pitch Deck (from a VCs Point of View)

Andy Budd
11 min readAug 31, 2022

As a newly minted Venture Partner I’ve seen a few hundred pitches and pitch decks the past 12 months. While this is nothing compared with some of my peers, I’ve noticed a few clear patterns start to emerge. Patterns which, if founders were better prepared, would significantly increase their chances of securing investment.

It’s worth pointing out that none of the advice I’m about to give is new. In fact there are tons of articles out there listing all the things that should go in a successful pitch. However, coming from a…

Andy Budd

Design Founder, speaker, start-up advisor & coach. @Seedcamp Venture Partner. Formerly @Clearleft @LDConf & @UXLondon . Trainee Pilot. Ex shark-wrangler.