A little ChatGPT Writing Experiment

Andy Budd
4 min readJan 14, 2023

I have an Evernote folder with over 400 ideas for blog posts I’ve not got round to writing (and probably never will). Some are just one or two sentence ideas. Others are little more than a list of notes. Some are a stream of consciousness, while a few are almost there and just need a bit of editing. However all have one thing in common. They sit their, growing in number, and taunting me for not doing anything with them. So I decided to try a little experiment. I took the latest one in my list, inspired by a podcast interview I’d just listened to, fed it into ChatGPT, and here is the result…

What Designers, Product Managers and Startup Founders Can Learn From The Early Days of Uber Eats

When Uber first launched its food delivery service, UberEats, in 2014, the team had a strong bias towards speed. Based on the success of their ride-sharing model, they believed that fast delivery was key to success. To test this theory, they loaded cars with only 3 popular items and drove them around town. People could only order those three items, but delivery would be super fast.

The service was well received, but it reached its maximum scale in the trial cities pretty quickly. The team kept asking customers what it would take to get them using the app more, but discounted any answers that didn’t align with their beliefs around speed. Eventually, they decided to listen to their customers demands for more choice of meals and restaurants (even if it meant sacrificing speed). Only then did the product explode.

The head of the business unit running UberEats explained how the team’s bias towards speed affected their judgement and limited the potential of the product. This serves as a reminder for designers, product managers, and startup founders that what got you to where you are now may not be what takes you to the next level. It’s important to be open to feedback and adjust your strategy accordingly.

One of the key lessons to be learned from the early days of UberEats is the importance of being customer-centric. The team’s initial focus on speed was based on their own assumptions and beliefs, rather than on the needs and wants of their customers. By disregarding customer feedback that didn’t align with their beliefs, they missed out on valuable insights that could have helped them to improve their product and grow their business.

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Andy Budd

Design Founder, speaker, start-up advisor & coach. @Seedcamp Venture Partner. Formerly @Clearleft @LDConf & @UXLondon . Trainee Pilot. Ex shark-wrangler.