I have an Evernote folder with over 400 ideas for blog posts I’ve not got round to writing (and probably never will). Some are just one or two sentence ideas. Others are little more than a list of notes. Some are a stream of consciousness, while a few are almost there and just need a bit of editing. However all have one thing in common. They sit their, growing in number, and taunting me for not doing anything with them. So I decided to try a little experiment. I took the latest one in my list, inspired by a podcast interview I’d just listened to, fed it into ChatGPT, and here is the result…
What Designers, Product Managers and Startup Founders Can Learn From The Early Days of Uber Eats
When Uber first launched its food delivery service, UberEats, in 2014, the team had a strong bias towards speed. Based on the success of their ride-sharing model, they believed that fast delivery was key to success. To test this theory, they loaded cars with only 3 popular items and drove them around town. People could only order those three items, but delivery would be super fast.
The service was well received, but it reached its maximum scale in the trial cities pretty quickly. The team kept asking customers what it would take to get them using the app more, but discounted any answers that didn’t align with their beliefs around speed. Eventually, they decided to listen to their customers demands for more choice of meals and restaurants (even if it…
